The primary aim of Premier Cru Investment Advisers Ltd (PCIA) is to advise institutional clients on investing their client’s funds into Fine Wines. Our strategy is to acquire Fine Wines that can, through prudent professional
management, provide a consistent and viable level of Capital return. In addition, we utilise our relationships with other specialists in the market to achieve access to high quality fine wine and the best investment opportunities.
Figure1:(Source Liv-ex) Movers and Shakers by Vintage 2006-2007
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We will proactively seek to find optimum exit strategies to ensure the underlying performance of the investment, by way of realised gains in Fine Wine values. | ||
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| Wines will generally be held for the medium to longer term which reflects the optimum term for investment into this asset class reflecting historical market trends. As advisers we invest on behalf of our clients across the spectrum of old and new vintages, the need for this is demonstrated clearly by Figure 1. By buying wines that are mature enough for consumption, where the supply is diminishing quickly, whilst demand increases as the quality of the wine continues to improve, and mixing those with the younger vintages which are in great demand and regularly traded, we can build balanced portfolios of the worlds greatest wines | |||
| The art of wine investment, as with other commodities, is knowing when to sell and when to hold, and a good wine cellar is broadly passively managed. As new vintages are produced and released, known as En Primeur, stock will be traded to release capital to enable our clients to purchase at the first release prices. Not every vintage is of a high enough quality to invest, and of those that are, only a small selection of wines will be appropriate for investment | |||



