All investments demand knowledge and expertise. We at Premier Cru pride ourselves on our knowledge of taxation, market conditions and forces, and the intricate rules of supply and demand. When we structure an investment portfolio, our panel of wine experts will recommend Fine Wines that should show the best returns, coupled with the appropriate level of risk over your chosen period of investment.

We are able to structure tailored portfolios of Fine Wines at the most competitive purchase price. The purchase price of Fine Wine can vary up to 20% from stockist to stockist. However, we guarantee that you will not buy the same portfolio, in its entirety, from any one stockist, at a lower cost at time of purchase. In the unlikely event that this does happen, we will reduce the purchase price of your portfolio to match.

Only the Top 30-60 of the registered 4000 Châteaux in the bordeaux region reach the standards we demand, for quality, underlying stability, limited availability, historical and forecasted investment growth.>

As with any investment there will be an optimum time when you would want your money to mature, to meet the costs of say a Wedding, School Fees, Mortgage Repayment, Retirement or that world cruise.

If the market is trading high on a particular wine you own, we will write or telephone to inform you of the increase in value, with any recommendations to sell and replace with a younger vintage at a lower price, thereby increasing your stock and protecting your original capital outlay. As the wines belong to you at all times we will need signatures from yourself or your beneficiaries to carry out the sale; unless you would like to take advantage of our discretionary management service, particularly convenient for those who travel frequently.

Unlike almost all other investments, there are no penalty charges for an early encashment; we do however recommend a minimum investment period of three years.

You will receive annual valuations and newsletters, keeping you abreast of current market conditions and ongoing prices.