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investment mortgages PRESS RELEASE March 2004

Turning wine into money - en primeur 2003

London, 22 March 2004 – The countdown has started. With only a few weeks left until the much anticipated release of ‘en primeur’ 2003, a wine vintage of limited production, tipped to be of exceptional quality and a therefore a great investment opportunity, now would be the perfect time to address the subject of Fine Wine investment.

‘En primeur’ refers to the process of buying wines before they are bottled and released to the market. The opening ‘en primeur’ price is almost always considerably cheaper than the future price of the wine on the open market. Buying ‘en primeur’ can also be the only way to secure wines that are available in very limited quantities. The release of the wine is always in the spring of the year after the harvest; therefore the 2003 will be sold in April of 2004 and subsequently delivered in 2006.

The summer of 2003 brought with it adverse weather conditions, where the soaring summer temperatures across Europe affected the yield producing a smaller vintage and early harvest. In turn, this resulted in a very limited production of wine being produced (10-20% down on last year). This, in itself, should scream great investment opportunity!

Experts have been exploiting the wine market for hundreds of years. The reasons are simple. Fine Wine investments benefit from being stable, easily realisable, consumable, low risk and portable. There are also significant tax advantages, as Fine Wine investment is not subject to capital gains or income taxes. Notwithstanding all this, it’s much more exciting to own a case of wine versus a share certificate – and you are able to drink your profits.

One of the best ways to invest in ‘en primeur’ is through Premier Cru Ltd, Europe’s leading Fine Wine investment house. Premier Cru Ltd removes all the common drawbacks from other investment schemes by providing tailor made portfolios with no lock in periods, no up front or exit fees, nor early redemption penalties. Premier Cru Ltd chooses only the best wines of the vintage, and arranges all shipping from the chateaux, storage once it arrives and the eventual sale when the investment is realised.

Paula Golding, Managing Director at Premier Cru Ltd, stated: “As far as I’m aware there’s never been an ‘en primeur’ Bordeaux wine that has gone below the opening price over a five year investment period. With the ‘en primeur’ 2003 showing strong indications of being a great investment vintage, now is a highly opportunistic time for investors to review their investment portfolio and get involved in not only a tax free and flexible form of investing, but also one which can bring emotional returns.”

 

For editorial enquiries:

Bishopsgate Communications T: 020 7430 1600
Dominic Barretto
dominic@bishopsgatecommunications.com

About Premier Cru Ltd:

Premier Cru was founded in 1992 and is a family run company. Paula and Stacey-Lea Golding wholly own Premier Cru, and their original background is in financial services not fine wine. They fully understand the need to be able to invest profitably, and have the flexibility to be able to change a client’s investments according to their changing lifestyle.

They are one of the longest established specialist fine wine investment companies in the UK, and one of the key’s to their success is the fact that they do not hold stock. Therefore they are never in the position of having to choose wines from current stocks or using a broad buying technique where ‘one wine suits all’. They structure client’s portfolios according to their investment profile, based on the amount, the term and reason for the investment - if there is one. They are also able to mix their investment cellars to reflect a higher degree of flexibility if required, other than the standard low to medium risk cellars, frequently requested.

The buyers source the best wines in the market for each client on an individual basis. The prices are generally stable, but there can be some short term fluctuations in buying prices, a well priced wine today may be overpriced tomorrow and therefore another option will be sought.

Fine wine is one of the most flexible, tax efficient, stable and profitable forms of investment in the world, with a history that can be tracked back for over 300 years, as a market it has survived evolution, revolution and war. It is free of Capital Gains and Income Tax, Premier Cru buy, and sell, under bond so it is also free of VAT and Duty, and for Inheritance Tax purposes it is treated as a Chattel.

Range of Premier Cru investment plans include:

• Capital Investment
• Annual Investment
• Income; School fee
• Wedding
• Pension

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